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SU24 WELL FESTIVAL
In SP24, we set out on a bold and energizing journey to reimagine fitness and wellness for our Gen Z consumer in Johannesburg. Our mission: to redefine what movement, health, and well-being look like—on her terms. We kicked things off with a wave of excitement across social media, led by a collective of dynamic coaches, trainers, wellness experts, and influential media partners. This initial digital push was supported by high-impact out-of-home (OOH) advertising in key locations throughout the city, creating visibility and buzz around the event.
Over 65 influential trainers, coaches, and fitness catalysts joined us in our call to
“move with us,” helping us generate anticipation in the lead-up to the Nike Well Festival.
Our recruitment strategy was anchored on nike.com/nikewellfestivaljhb, where consumers could:
Shop curated festival looks, Sign up for festival tickets and sessions, Access key information about the event.
HIGHLIGHTS
1500
ATTENDEES
13
COACHES
85%
WOMEN PARTICIPATION
20
COLLABORATORS
6
ATHLETES
30
FITNESS AND WELLNESS SESSIONS ON THE DAY
Media partnerships played a crucial role in elevating the journey. Top platforms like Glamour, Women’s Health, Yo Mzansi, and YFM amplified our story through interviews, event coverage, and extensive social media content—before, during, and after the event.
FA24 SHAPA SOWETO
- RUGBY CLINIC
We set out to celebrate the unifying power of victory with our Rugby World Champions. Through our efforts in H1, we engaged and inspired the community by leveling the playing field with rugby clinics and jersey signing activations. We believe that with partnerships like this, we are forever stronger together.
There is no equal playing field for young rugby talent living in underserved communities. Our onus is to inspire the community and youth through the power of sport. Believing in the future of rugby in South Africa for the next generation of world champions.
COACHES CORNER
An inspiring story telling piece aimed to inspire.
SKILLS AND DRILLS
Skill transfer section led by our Springboks.
TOURNAMENT
Putting our athletes* to the TEST over a knockout tournament.
HIGHLIGHTS
144
U17 Learners attended the clinic
08
Schools from surrounding Soweto Suburbs
PR Comms: A reach of
20 Million
Across these media platforms:
eTV morning show, ENCA, SABC news/sport, Supersport blitz, Soweto Tv, soweto urban news, IOL.
FAHO24 RUN JOZI
With FAHO24, we set out to reconnect with the heartbeat of our city: its runners. Under the bold theme, “Winning is outside your comfort zone,” we created a series of immersive running experiences that celebrated community.
We collaborated with eight of Joburg’s most inclusive, passionate, and culture-driven running crews, inviting them to co-create and lead seven curated city runs—covering 35km in total. These were more than just runs, they were explorations of Jozi’s streets, culture, and unity.
HIGHLIGHTS
8
RUN CREWS
7
RUNS
6
MEDIA CHANNELS
RUNNERS
4K
35KM+
DISTANCE COVERED
Each run invited runners to step outside their usual routines and into a shared experience of movement and motivation, reminding everyone that running is not just about performance it's about community, and strength in numbers.
AIR MAX DN8 LAUNCH
POWERED BY 8
EDITORIAL SHOOT WHERE WE HIGHLIGHTED 8 INDIVIDUALS
CREATIVE PARTNERSHIP WITH A TALENT TO CREATE HIS OWN VISUAL EXECUTION OF DN8 LAUNCH
MEDIA PARTNERSHIPS TO HIGHLIGHT KEY ELEMENTS SUCH AS THE EVENT AND EDITORIAL PARTNERSHIPS
THE EVENT - WAS A BLOCK TAKEOVER FOR ONE NIGHT TO BRING THE COMMUNITY TOGETHER
POWERED BY JHB CELEBRATION
We brought the Johannesburg community together for a powerful final celebration—a takeover block party in the heart of Braamfontein. For one unforgettable night, we activated iconic spaces, turning the city into a living memory for our consumers. From March 18, we launched the Big 8, energising Joburg with a wave of digital content and storytelling.
We spotlighted the sounds of 8 unique creatives through an immersive 3D audio journey, across 3 venues, featuring 26 artists and over 1k guests—creating a night that truly resonated with the soul of the city.
SPSU25 – TAKING OVER
TWO OCEANS
In SPSU25, we carried the momentum from FAHO24 into Two Oceans Marathon Week, marking our return to Cape Town after more than eight years. The goal? A powerful, disruptive reintroduction of Nike executed at such a big running moment.
We took over the week with impactful brand activations, centred around our latest innovation, the Nike Vomero 18.
NIKE EXPO POP-UP: AN IMMERSIVE BRAND SPACE THAT ATTRACTED 15,488 VISITORS, WITH 800+ CONSUMERS TRIALING THE VOMERO 18.
POWERED BY JHB CELEBRATION
INTERACTIVE EXPERIENCES: SHOE CUSTOMIZATION, NAIL ART, RECOVERY SESSIONS, AND MORE.
SHAKE-OUT RUN: LED BY NOT LATE RUNNING CLUB, THE COMMUNITY RUN DREW 450 PARTICIPANTS WHO EXPLORED CAPE TOWN’S SCENIC LANDMARKS, STARTING FROM OUR NIKE V&A WATERFRONT STORE.
CARBO-LOADING DINNER: AN INTIMATE EVENING BRINGING TOGETHER RUN CREWS, BRAND FRIENDS, AND FAMILY TO FUEL UP AHEAD OF RACE DAY.
One of the most electrifying moments came at The Nike Mile our cheer zone placed just 3km from the finish line of both the half and ultra-marathons. Powered by local run crews, this space delivered next-level energy, music, and motivation giving runners the final push they needed in the most crucial stretch.
COMRADES MARATHON
Keeping the SPSU25 energy going, our next stop was Comrades Marathon – The Ultimate Human Race. We showed up at the expo where performance is top of mind, with our elevated trialling experience we gave runners the chance to feel the difference firsthand. By giving runners space to trial the Vomero 18, we highlighted our ongoing commitment to innovation driven by athlete needs.
NIKE RUNDOWN | JUNE 2025 | KEEP IT TIGHT